What is a blog?

Short for web log, a blog is simply like an online diary.
It's just like a website only that you choose what to write(blog)about and also accept comments from your blog followers.

Any topic can form a blog. It all depends on your passion or idea.
A blog is an excellent way of expressing personal opinion.

So, why are blogs so important for business(read making money online)

- A blog gives you a worldwide reach
- It is a cheaper alternative to a website
- It's easier to set-up unlike a website where you may need coding knowledge
- A blog can give a small business a "bigger than is" profile enabling it to compete with giants.
 

In a nutshell, business blogging:

- Boosts online branding
- Enhances customer relations(gives the business a human face)
- Enhances Search Engine Optimization
- Enhances niche marketing(allow one to easily target a certain market)

What are the rules for making a blog?

a) It should be regularly updated
b) It should be informative
c) It should have an original writing style and theme.
d) It should be clear and simple
e) It should not have spelling or grammar mistakes
f) It should use keywords extensively to enhance visibility
g) Should be syndicated with RSS service to boost readership


How does one make a blog?

There are two main blogging softwares one can use to make a blog.
They are both free to use.

These are WordPress and Blogger

Below are links to pages where you can see how to set-up each of them.
WordPress is the most popular so it goes first.

Setting up a wordpress account

Setting up a Blogger account